As part of our strategy work, PLC can help Peel nonprofit organizations develop their vision and mission as well as their strategic directions. We employ a variety of methods and exercises to help to create these critical components of a nonprofit’s foundation. It can depend on the needs of the organization, the level of stakeholder involvement and the assessment of our coaches and consultants.

For those of you outside of Peel, and/or those organizations who wish to develop their vision and mission internally, we thought we’d support you in that journey.

Below are some tools and resources to help your organization refresh or develop your vision and/or mission. We hope you enjoy and find them helpful!

1) Mission and Vision Statements from The Bridgespan Group

Need to start at the beginning? This short blog post lays out the basics of mission and vision statements and some best practices showing how we can get started.

2) Creating effective mission and vision statements starts with asking questions from Nonprofit PR

As the title suggests, this blog post not only breaks down the basics of mission and vision statements, it also offers some probing questions we can consider while we’re developing our mission and vision statements. ‘What values or beliefs guide the organization?’, ‘What would the world look like if the mission of the organization were achieved?’

3) Guide to Creating Mission & Vision Statements from TopNonprofits

This incredibly clear and practical worksheet breaks down the necessary components of a mission statement and a vision. They provide examples from some of the most well-known and impactful nonprofits in the world, giving us the framework we need for motivating and enticing statements.

4) Defining Mission and Vision from GrantSpace

This one-hour webinar helps organization create conversations with boards, staff and other stakeholders, that help to create and foster ownership over mission statements. The webinar also deals with how we can create an infrastructure for success within our organizations.

5) Mission Matters Most from Stanford Social Innovation Review

In this article the authors make the case for mission statements and reveal their importance to the success of a nonprofit. They argue that our missions are the guiding star in our decision-making processes at our organizations, and yet they are underused within the sector.

6) How to Create an Effective Non-Profit Mission Statement from Harvard Business Review

There are three important things to consider when crafting our mission statement; ‘A mission statement must clearly describe the nonprofit’s strategy’, ‘A well-crafted mission statement allows an NGO to operate with focus and discipline’, and ‘The process of creating the mission statement is just as important as the end result’. Dig in to this article for more details!

7) The importance of vision, mission, and values from Sector Source

In this downloadable document, the author lays out the importance of each of these components and shares some strong Canadian examples.

Is there a tool we’ve missed that you have found useful? We’d love to hear about it and add it to this blog! Let us know in the comments below or email us at

Until next time,


This week’s blog was written by Tina de los Santos. Tina brings a diverse mix of nonprofit and business leadership to her role at PLC. Throughout her career she has been passionate about creating engaging learning experiences that support and inspire people’s professional and personal growth. Tina is our chief knowledge sharer and enjoys digitally connecting with other leaders in Peel to help them find great resources and learning tools.





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